Welcome! This is a blog about digital marketing related stuff
Hey there! I’m Rowan, a 3rd year student studying a Bachelor of Business (Marketing)/ Bachelor Communications and Media (Marketing Communications) – its a mouthful I know! Anyway, this blog is an assessment for my digital marketing unit, but hopefully you find it to be a bit of fun and something interesting to browse over! –… Read more
Digital technologies and the Internet have significantly changed the configuration music industry – and at a rapid rate! Gone are the days of going saving up and heading down to Sanity to splurge $30 on the much anticipated So Fresh CD. Digitalisation has had a drastic impact on all 7 elements of the marketing mix,… Read more
The year is 1940 and the world has stumbled across an entrepreneurial genius by the name of Ingvar Kamprad. Ingvar’s innovative attitude to do what has not been yet been done shot him straight to the top of the furniture retailing market with his business IKEA. The business model of IKEA at the time was… Read more
Follow My Blog
Get new content delivered directly to your inbox.