Welcome to the Weekly Digital. A blog about digital marketing related stuff

Welcome! This is a blog about digital marketing related stuff

  • Introducing Myself

    August 14, 2019 by

    Hey there! I’m Rowan, a 3rd year student studying a Bachelor of Business (Marketing)/ Bachelor Communications and Media (Marketing Communications) – its a mouthful I know! Anyway, this blog is an assessment for my digital marketing unit, but hopefully you find it to be a bit of fun and something interesting to browse over! –… Read more

  • Digitalisation and the Music Industry

    September 13, 2019 by

    Digital technologies and the Internet have significantly changed the configuration music industry – and at a rapid rate! Gone are the days of going saving up and heading down to Sanity to splurge $30 on the much anticipated So Fresh CD. Digitalisation has had a drastic impact on all 7 elements of the marketing mix,… Read more

  • IKEA – A Case Study on Innovation

    September 5, 2019 by

    The year is 1940 and the world has stumbled across an entrepreneurial genius by the name of Ingvar Kamprad. Ingvar’s innovative attitude to do what has not been yet been done shot him straight to the top of the furniture retailing market with his business IKEA. The business model of IKEA at the time was… Read more

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