Author Archives: rowanjayauriya

Digital technologies and the Internet have significantly changed the configuration music industry – and at a rapid rate! Gone are the days of going saving up and heading down to Sanity to splurge $30 on the much anticipated So Fresh CD. Digitalisation has had a drastic impact on all 7 elements of the marketing mix,Continue reading “Digitalisation and the Music Industry”

The year is 1940 and the world has stumbled across an entrepreneurial genius by the name of Ingvar Kamprad. Ingvar’s innovative attitude to do what has not been yet been done shot him straight to the top of the furniture retailing market with his business IKEA. The business model of IKEA at the time wasContinue reading “IKEA – A Case Study on Innovation”

Like all things in marketing, social media should be implemented strategically, so of course there is a framework to guide us on how to implement successful use of social media. I’m going to apply the social media framework by (Felix et al 2016) to Kylie Jenners business, ‘Kylie Cosmetics’: Scope When Kylie uses social media,Continue reading “Social Media Today”

Click to see Kya the 9 month old Cavoodle doing dog stuff in Slo-Mo

Have you heard of HelloFresh? If you haven’t – it’s a subscription service that saves you the hassle of having to meal plan or going to the grocery shop each week because they send you fresh meal kits for you to cook at home.  Image Source: https://www.kisspng.com/png-hellofresh-meal-kit-united-states-meal-delivery-se-5466928/ I recently made a purchase from HelloFresh andContinue reading “My Customer Experience”

So what is #digitalmarketing? It is defined by (Chaffey and Ellis-Chadwick, 2019) as the process of achieving set marketing objectives by integrating digital technologies and digital mediums into the marketing process. Yeah…cool.. But what does that actually mean? Think about social media platforms, digital billboards, mobile phones, tablets, and virtual audiences; digital marketing is theContinue reading “What Is Topic This All About?”

Hey there! I’m Rowan, a 3rd year student studying a Bachelor of Business (Marketing)/ Bachelor Communications and Media (Marketing Communications) – its a mouthful I know! Anyway, this blog is an assessment for my digital marketing unit, but hopefully you find it to be a bit of fun and something interesting to browse over! –Continue reading “Introducing Myself”